| Sr No | Title Of The paper | Author | Page No |
| 1 | Pre and Post Purchase Satisfaction of Industrial Buyers on Water Treatment Plant | Dr. Ashutosh Chandrashekhar Zunjur Assistant Professor, Dr. D. Y. Patil Vidya Pratishthan’s, Dr. D. Y. Patil Institute of MBA, Akurdi, Pune | 4-14 |
| 2 | Job Satisfaction Of Workers Working At Malls In Pune City: A Study | Dr. Jyoti Jalinder Kirve Assistant Professor, Mahatma Phule Mahavidalaya, Pimpri, Pune. | 15 – 26 |
| 3 | Employee Performance & Satisfaction through Employee Engagement | Dr. Sudhir A. Atwadkar SNBP College of Arts Commerce Science & Management Studies, Morwadi, Pune – 18, 8275001199/9860033688 sudhir.atwadkar@gmail.com Miss Umeshwari P. Patil SNBP College of Arts Commerce Science & Management Studies, Morwadi, Pune – 18 9604789565 umeshwari_patil@rediffmail.com | 27 – 35 |
| 4 | A Study of Marketing Strategies of Indian Automobile Companies | Prof.Gururaj Dangare Prof.Pallavi chugh Patibha Institute of Business Management, Chinchwad, Pune | 36 – 40 |
| 5 | Brand Preference of Smart Phones of College Students – A Study | Prof. Sanjay S. Gaikwad, Assistant Professor, MBA Department, Pimpri Chinchwad College of Engineering, Pune. Email: sanj_gaikwad@yahoo.co.in Dr. Santosh M. Shinde, Assistant Professor, MBA Department, Pimpri Chinchwad College of Engineering, Pune. Email: santosh_shinde1979@yahoo.co.in. Mr. Amit Dandhale, Student, MBA Department, Pimpri Chinchwad College of Engineering, Pune | 41 – 46 |
| 6 | Employee Relations and dimensions associated with employee relations | Dr. Shraddha Purandare Associate Professor, Institute of future education, entrepreneurship and leadership, Karla, Pune, India shraddhapurandare@ifeel.edu.in | 47 – 52 |
| 7 | Customer Experience; a New Trend in Marketing Strategy | Dr. Sunil S Dhanawade Director, Dr. D. Y. Patil Centre for Management & Research,Pune. | 53 – 56 |
| 8 | Churn Predictive Model For Insurance Sector Using ‘r’ Tool | Dr. Sunita D. Patil Dean Academics, Yashaswi group, Pune Email : sunitadhaneshpatil@yahoo.co.in Dr. Smita Chavan Associate Director, NBN Sinhgad School Of Computer Studies Email : nbnssocs@sinhagad.edu | 57 – 61 |
| 9 | Ambush Marketing – A Catchphrase Of Today’s Competitive Scenario | Dr. Hari. K Assistant Professor, PG Dept. of Commerce and Research Centre, Mahatma Gandhi College, Kesavadasapuram, Kerala. | 62 – 67 |
| 10 | Mobile Computing is a new buzzword st in 21 Century. | Prof. Suresh Namdeo Mehetre Assistant professor ZES’s Zeal Institute of Business Administration, Computer Application & Research (ZIBACAR), Narhe, Pune-411041 Email: – sureshmehetre@gmail.com Dr. Santosh Kalabhau Apte Associate Professor ZES’s Zeal Institute of Business Administration, Computer Application & Research (ZIBACAR), Narhe, Pune-411041 Email: – santosh.apte@zealeducation.com | 68 – 71 |
| Sr No | Title Of The paper | Author | Page No |
| 11 | Customer Satisfaction Survey & Mystery Shopping” – An Integrated Approach | S. M. Jadhav Assistant Professor, Dr. D. Y. Patil Institute of Management & Entrepreneur Development. Email Id:- Shantilal.Jadhav@gmail.com Cell No – 8055940155 Dr. Rajesh Kumar Jha Associate Professor, Dr. D. Y. Patil Institute of Management & Entrepreneur Development. Email Id – rajeshkjb@gmail.com Cell Number – 9975621475 | 72 – 80 |
| 12 | Improving Process Capability by Quality Techniques | Prof Viraj V Atre. FIIPE. FISSI. CSSMBB. CRE. Lead Auditor QMS.IMS_ IQA. Internal Auditor – IATF 16949 Internal Auditor – ISO-IEC 17025 LMIA | 81 – 90 |